GTM pipeline console
One lead. Five services. One trace.
Five independently deployed services form the inbound revenue pipeline. Mainline follows a single lead across all of them and shows what each hop did, how long it took, and whether it was a real service-to-service handoff or brokered by this console.
- 1 · capture
Inkwell
Form submission, spam scored, fanned out to destinations.
Visit the service → - 2 · deliver
Webhook Relay
HMAC-signed delivery with idempotency, retries and a dead-letter queue.
Visit the service → - 3 · route
Switchyard
Normalised, enriched, scored, routed into the pipeline that sales actually uses.
Visit the service → - 4 · dedup
Distill
Embedding-based duplicate detection with a human review queue.
Visit the service → - 5 · variant exposure
Splitstream
Sticky assignment and calibrated decision rules.
Visit the service →